Online Panels

On this page is our findings on online panel penetration, based on an Omnibus survey conducted in March, 2010.

 

Membership in Online Research Panels

As a part of Braun Research's ongoing Omnibus-On-Demand research program, BRI fielded a set of questions relating to online panel membership. The interviews were conducted between March 23-29, 2010. The survey was conducted among 2,008 American adults using a random-digit dialing methodology of cell-phone users and landline households. The results were then weighted to known U.S. Census demographics.

Below are links to the PowerPoint presentation and the survey tabulations.

• PowerPoint Presentation (Slides)
  • Click to download PowerPoint file (1.57MB)
  • Click to download Adobe PDF file (1.19MB)
• Cross Tabulations Results
  • Click to download MS Word document file (162KB)
  • Click to download Adobe PDF file (141KB)