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Students Become the Teachers: Opinions and Perspectives on K-12 Education in 2023

How do Adults 18+ and Parents of K-12 Students Compare and Contrast on Education Today? Do they yearn to go back in time, travel back to the future, or keep rolling along, all systems go, toward new developments in K-12 Education?

 

In 1985, leveraging the power of a DeLorean, Doc Brown and Marty McFly traveled back to 1955, to Hill Valley High School, and Marty was surrounded by high school through the eyes of his parents. From 1955 Hill Valley to 1985 Hill Valley to all of the cities, towns, valleys and beyond in 2024, times have changed in many ways but have remained stable in others. Dress code, expressions, taste in music and favorite movies have evolved, but we still care about our children’s education.

 

EdChoice is a 501(c)(3) nonprofit, nonpartisan organization committed to understanding and pursuing a K–12 education system that empowers every family to choose the schooling environment that fits their children’s needs best. EdChoice and its legacy – pioneered by Milton and Rose D. Friedman – rest upon three pillars: 1) Research and Thought Leadership; 2) Training and Outreach; 3) and Policy and Advocacy.

 

It is this combined legacy of research, thought leadership and advocacy that is reflected in the annual, “Schooling in America (SIA) Survey” that EdChoice conducted with Braun Research for the eleventh time, in 2023. The purpose and research issues at hand were, at a blue-sky level, to understand the opinions and perspectives of both the general public writ large as well as parents of school-age children. Most specifically, we wanted to know what respondents think about K-12 education in the United States.

 

Each year we conduct this study – an essential microcosmic look at K-12 education –, we strive to trend similar questions so that we understand the change (or not) from year over year. However, we add or remove questions according to the climatic change of political, social, economic, cultural and K-12 educational dynamics at the time. During and since the Pandemic years, it has become increasingly expedient to measure new trends and absorb the ‘new normal’ amongst school types by painting a portrait of K-12 education and specific colors in the landscape. We typically collect data pertaining to various issues of importance to the respondent, cost per child to attend public school, and, amongst parents, reasons parents place their children in different types of schools (e.g., public, private, homeschool, charter). In the 2023 survey we asked questions around school safety, preferred school and class size, and school switching.

 

In order to assess all of these areas and produce helpful data outcomes that EdChoice could use to help colorize the public’s opinions on K-12 education. Research was responsible for data collection of a survey instrument (designed by EdChoice). The fielding took place from April 18, 2023, to May 2, 2023. We obtained a total of N=1,224 Adults 18+ in our General Population poll, and a total of 1,504 Parents of K-12 school-children. Each of these samples was nationally-representative. Each of these groups was fielded using a mixed methodological approach (telephone and online). We also realized sub-samples of African-American Parents (n=421) and Hispanic Parents (n=426) in our research.

 

Upon conclusion of fielding, we ran cross-tabulations, produced data files, and created summary as well as methodological reports and dispositions that EdChoice utilized in their own reporting and release of study data. Data outcomes relate to:

 

  • K-12 education and its direction for the future;

  • Degree of satisfaction with children’s respective experiences in schools;

  • Grading systems (similar to a ‘pass/fail’ and anything in between) of local schools;

  • Estimates of school and class sizes;

  • Reasons for school choice;

  • School safety;

  • Funding of schools and estimates of how much is required per child;

  • School-switching;

  • Gradations of support for school choice;

  • Educational policies (e.g., vouchers, ESAs, etc.); and

  • Health levels and characterization of schools

 

Where do all roads lead?

 

"Roads? Where we're going, we don't need roads," exclaimed Dr Emmett Brown from ‘Back to the Future.’

 

We might not yet be road-free, but we still travel them to get from Point A to Point B. And we certainly have the metaphorical and fictional roads (e.g., ‘all roads paved with…,’ ‘Yellow-Brick Road,’ etc.). And we have roads that our children travel from the time they are young through college and beyond as they navigate the straightaways and exits of school. It will certainly be up to our youth to help guide the way. Even once we are road-free, the path of learning is always open, infinitely ahead of us.

 

For more details please see this link that highlights the EdChoice report [link here] focused on top findings that emerged from the 2023 National Schooling in America (SIA) Survey.

https://www.edchoice.org/engage/the-top-10-findings-from-edchoices-2023-schooling-in-america-survey-series/

Author: Cynthia Miller, M.B.A., Braun Research

https://www.linkedin.com/in/cynthia-miller-083b486

www.literarylamb.com

Where Will Your Data Story Take You?

Prologue

Magical worlds are not without their imperfections. Whether reality or fantasy, any CEO or leader will always have high expectations for success; we will likely always see defections, more new hires, loyal ‘Knights’ or employees, battles for the top, battles for the brain.

In 2017 we live in a world transfixed by chaos and uncertainty as well as an unyielding drive to formulate some definite, analysable conclusions about it all – every action, every reaction, every decision, every data point.

Juicy Plot

In 2087 this need to ‘button up’ will be become more exacerbated, more pronounced. A need will exist at every turn not only to tell the story, but to live the story − becoming one consistent, continuous, definable action of measurement – and becoming one with it. We currently yearn for the perfect story, a way to tie every project up in a nice bow to offer insights that are actionable and interesting. Like eating or sleeping, we strive to stand out. For are we not battling our competitors for market dominancy, share of voice; do we not project an arrogance that being first-to-market seems to allow? And do we not find that, regardless of how much effort is expended, nothing is ever perfect? We find imperfections that invade our perfect data set and tarnish a perfect study. We draw our metaphorical swords to defend our data, calling upon that heroic margin of error to save the day against census statistics. We check and balance to ferret out the troublemaker data points so that our story to the outside world makes sense.

We measure strengths, weaknesses and threats, as we don our brave masques, every day, to save our companies from being swallowed up by our opponents to, in a vicious, victorious circle, win the day…to maintain our business another 100 years and beyond.

Finale and Questions for the Future

But we do not yearn for a sample on which we never need to screen? To sample with 100% certainty … to prevent refusals and terminates, and to generate 100% response rates? To know, without question, what everyone is thinking, 24/7? To live in the data and experience the story?

Do we not imagine ourselves as princes and princesses, heroes and heroines? Conquering quintessential rogues and villains, rescuing from castles and keeps, wrestling dragons in dungeons via swords and shields? To live in Disney’s world of Belle, Prince Adam and a ‘Tale As Old As Time’ to see, after all of the falling petals, a perfectly, restored rose?

This white paper was written by me for as well as published by ESOMAR and presented at the ESOMAR Congress in 2017 in Amsterdam. I hope you enjoy reading it!

COVID-19, Corn, and Employee Ownership: a Survey that Shucks Opinions within the Food Industry

Introduction:

What do corn and COVID-19 have in common? Beginning in March, 2020, the world experienced a conglomerate pandemic unlike anything in modern history. The early 20th century saw a Flu Pandemic, but today’s individuals have no recency with this history.  While we have emerged from the pandemic a bit worse for wear in some cases but better for it in other cases, we know that the pandemic dynamics changed the way business was done. From online shopping, to food delivery, to education, to politics and culture, we have been adjusting to a new normal for almost four years (including post-pandemic life). 

According to the March, 2021, article, “COVID-19 and the agri-food system in the United States and Canada,” corn was “the most adversely impacted because of the dual impacts of reductions in livestock feed and ethanol demand,” with some futures contracts declining by 17% over what they were two years prior.

Study and Methodology:

From November 2021 to March 2022, Braun Research conducted an opinion study on behalf of the National Center for Employee Ownership (NCEO).  The purpose of this study was to evaluate employee ownership of companies operating in the food industry as well as the potential impact that COVID-19 had on these companies and the U.S. food system.

Using a mixed-methodology approach (phone, online and text-to-web/ttw), we surveyed a list of senior executives within food businesses with employee stock ownership plans (ESOPs) and surveyed a comparison group within non-ESOP food businesses.

Survey Topics:

During the survey we evaluated areas such as workforce retention (e.g., layoffs, voluntary severance), benefits and retirement security (e.g., retirement plans, leave, etc.), and organizational performance (e.g., workforce efficiency, revenue) in terms of any COVID-19 impact.

In the End and for Future Reference:

The world has learned a great deal now having emerged from the cocoon of the COVID-19 Pandemic; we have always known that corn – and its mover and shaker Agriculture – have been the driving force for centuries behind the wheels that turn the food business. COVID-19 impacted not only Agriculture but a spiral of connected businesses; our market research provided some unmatched learnings and, indeed, gave us a view through the window of the world of food.

Please see this newsletter article from the NCEO for details about this study including some data outcomes and the survey methodology (June, 2022).

Parents and School Board Members Speak Out: Thoughts about K-12 Education

Introduction:

When it comes to our children’s education, thousands of forces are at work – molding, shaping, influencing, guiding, and a host of other verbs, adjectives and adverbs. Amongst these thousands of forces are, indeed, thousands of individuals who, every day, make the education system what it is today. When COVID-19 hit, that education system was essentially halted on the tracks. However, even though that metaphorical train had stalled, it did not stall parents’ or school board members’ opinions about how the future of education should look. The Heritage Foundation, along with Braun Research, leveraged this time to assess these opinions of the ‘respondent marketplace’ via a ‘first-of-its-kind’ opinion study from April 2020 to June 2020. This inaugural opinion study is labeled as such because, we had been experiencing a ‘once-in-a-lifetime’ Global Pandemic, and K-12 Parents as well as School Board Members had never before been surveyed at the zenith of such a crisis.

Survey Topics:

The purpose of this study was to evaluate K-12 parent and school board members’ respective opinions across various, current issues pertaining to K-12 education. These issues covered a range of categories including:  "(1) the 1619 Project and civics education; (2) character education, the Success Sequence, and Restorative Justice; and (3) sexual orientation and gender identity (SOGI) and life issues in schools."

Methodology:

We surveyed K-12 Parents online and used a list of School Board Members to survey these individuals via a mixed methodological approach (online with phone follow-up).

In the End and Thoughts for the Future:

How powerful are the opinions of K-12 Parents and School Board Members in directing and influencing education curricula and policy? How, if at all, did COVID-19 help or hurt K-12 Education? If you are interested to know more…please see this special report from the Heritage Foundation for details about this study including some data outcomes and the survey methodology (January, 2021).

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